![]() ![]() Tom: But how do you know they are smarter than boys? She was very smart to train as many nurses as she did. Florence Nightingale was a great social reformer. Our neighbour Mrs Matthews is smart Joan of Arc saved the French from the English. ![]() Mary: There are lots of girls who have done smart things. Mary: I think girls are smarter than boys. The term ‘Red Herring’ was popularized in 1807 by English polemicist William Cobbett, who told a story of having used a strong-smelling smoked fish to divert and distract hounds from chasing a rabbit. Red Herring– When someone is avoiding the question and asserting something irrelevant, we say they are introducing a red herring into the argument. What turned out to be one of the most successful ad campaigns for Apple (it increased Mac sales by over 30% and even won an award) was actually riddled with fallacies - and it didn’t even try to hide it.Whenever we introduce something irrelevant into an argument, we are avoiding the question. If you watched TV or used the internet back in the late 2000s, the chances are that you’ve seen Apple’s Get a Mac campaign. Are Fallacies in Advertising Effective?Īs we’ve already mentioned, despite the questionable morality of using logical fallacies in advertising, they do have the power to launch an ad campaign into stardom. That is not to say that using fallacies always implies false advertising, more so that they leave room for it. In such cases, they have the power to trick the viewer into thinking they are being presented with valid arguments and facts. The truth is, if done right, logical fallacies in ads can be quite inconspicuous and much harder to notice if you’re not actively looking for them. You might be wondering - if logical fallacies tend to weaken one’s argument, shouldn’t advertisers steer clear of them? If that is the case, why are some of the best commercials full of fallacies? After all, some of the most controversial ads, such as the notorious Pepsi commercial featuring Kendall Jenner, have faced criticism precisely because they rely on logical fallacies. After all, using emotion in video marketing has proven to be an effective advertising tool. Their goal is often to provoke some sort of an emotional reaction in their viewers. They are a common persuasion tactic in advertising campaigns, from old-school billboards to digital video advertising. ![]() For example, you may dismiss your interlocutor’s point of view on a topic based on their political stance or counter-attack them for criticizing you for something they themselves are guilty of.īut logical fallacies are not strictly a thing of interpersonal conversation. Many of us use them every day without even knowing, especially if we enter a heated argument where emotions run rampant. What Are Logical Fallacies in Advertising?įallacies are logically flawed statements that can significantly weaken your arguments.
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